Week 6- Always On: Chapter 3: "Mutiny in Media," pp. 79-105.

As the title of this Chapter implies, it serves a wake up call to traditional media platforms that new media platforms are here, growing in popularity and have the potential to be the favored norm in the future.  Therefore, if traditional media hopes to continue to stay relevant and in-demand, it will need to position itself as a team player in this new digital revolution and not a bully who thinks they can force things to stay the same.  Many great example of companies that are implementing digital media into their advertising campaigns are highlighted.