Week 6- Advertising, Promotion, and Public Relations in the Web World

Required reading  

• Always On: Chapter 3: "Mutiny in Media," pp. 79-105.  

• Always On: Review Chapter 4: "Metrics: Moving from Impressions to Impact," pp. 107-139

Required viewing  

 • Camtasia: Advertising in Video Games  [Flash video with PowerPoint Part 1] [Flash video with PowerPoint Part 2]   

Suggested readings, podcasts, Camtasia presentations, and videos to select from  

• Secret of Googlenomics: Data-Fueled Recipe Brews Profitability(Download content.)   
• Article: "Advertisers Face Hurdles on Social Networking Sites," The New York Times, December 14, 2008. (Download content.)