Week 4- In Review

All the material I reviewed this week focused on actually applying general digital marketing best practices to make successful campaigns and business models.  I think most entities in the digital marketing and media space still have a long way to go to learn how to really harness the power and potential of digital channels.  I am impressed at the initial attempts though, and think with time and research, companies will go from elabrorate brand awareness to actual profits and ROI. 

More importantly, all these examples continue to motivate me on my own personal journey to learn more about the digital marketing arena.  I am becoming so engrossed in this area I am actually contemplating keeping this blog up-to-date even after my class ends, and trying to stay current on Twitter as well.  I am even interested in getting involed in some digital marketing projects within my own organization.  It is so ironic that only a few weeks ago, when I started this blog, I couldn't stand the idea of having to even read tweets, let alone post.  Now I wish I had more time to actually follow more resources! 

I was naive enough to think the main value of social networking sites was to promote ones self interests, personal network and individual preferences.  I know realize it is an opportunity to expand your knowledge on just about any popular topic in a fun and social way.  If the digital media and social networking sites could do a better job of marketing this idea to other naive consumers, they could convince many other users to "join the bandwagon!"