MWilliams83' Digital Marketing Learning Journal

An educational pursuit and personal journey

Saturday, August 29, 2009

Week 5- Web Metrics and Marketing Research


 Required reading  
 • Always On: Chapter 4: "Metrics: Moving from Impressions to Impact," pp. 107-139.
Required viewing  
•  Brief History of the Internet (video) (audio only)   
Suggested readings, podcasts, Camtasia presentations, and videos to select from  

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