Week 4- Always On: Chapter 6: "The Future Starts Here," pp. 177-198.

This chapter of the Always On book is very useful because it has several real life examples of consumer companies and agencies that are implementing the digital marketing strategies discussed throughout the book. The examples help the reader see how all the ideas can tie toegether to create a great marketing program. There is also a summary of all the major objectives discussed throughout the book.

Its always nice to see real life examples, like the ones in Chapter 6. The recap is also nice to help you remember in the short term and serve as a reference in the long term. But the best part of this chapter was seeing my own company used as an example of how to leverage digital marketing correctly! Its great to see examples, but even better to be the example! :)