The material this week did a good job of describing harder to use social media channels like video games and social networking sites. But the Always On chapter emphasized the importance of trying all new digtial channels, no matter how challenging, because they are proving to be more effective and popular than the more traditional media channels.
There were also some good examples of how these channels were being leveraged, and some areas of opportunities that were pointed out.
Overall, I think all channels of digital media have great potential and more research just needs to be done to better show how to use them most effectively.
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