Topic: Business Models and the New Era of Competition
Required reading
•Always On: Chapter 6: "The Future Starts Here," pp. 177-198.
Required viewing
•Video: "Gil and Frank Discuss Business Models" [MP3 download - audio only]
Suggested readings, podcasts, Camtasia presentations, and videos to select from
•Video: "Monetizing the Net: Creating Profits from Anything but Advertising," a presentation by Wharton Professor Eric Clemons at the 2008 Supernova Conference in San Francisco.
•Article: "The Economics of Giving it Away," The Wall Street Journal, Jan. 31, 2009. (Download content.)
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