Week 3 Material- Microsegmentation and Social Media

Topic: Microsegmentation and Social Media

Required reading

• Chapter 1: "The Origins of Social Media," in The New Influencers, pp. 1-14. (Download content.)

Required listening

• Podcast: "Gil and Frank Discuss the Long Tail" [mp3 for downloading]

Suggested readings, podcasts, Camtasia presentations, and videos

• Chapter 3: "Making the Transition to the Social Web," in Marketing to the Social Web, pp. 31-47. (Download content.)

• Video: The moment when social media became the news, James Surowiecki, author of The Wisdom of Crowds (length 17 minutes)