Week 3- In Review

The material I focused on during Week 3 really helped me understand the blogosphere, its influence on the mainstream media, and its role in getting out the thoughts and opinions of everyday citizens. I even think the Long Tail podcasts ties in, because blogs are essentially a bunch of smaller items, that collectively are a larger, hot item. They all focus on individual needs, opinions and behaviors the way the smaller, lower selling items do, but together their overall voice has the potential to reach the volume of the higher selling items. Therefore if companies and other groups can tap into the needs and wants of the individual bloggers, they have the power to increase their effective marketing reach and frequency, and even exceed the marketing power they gained from larger, more mainstream efforts in traditional media.