Topic: Empowering the Customer
Required reading:
- Always On: "Mediamorphosis: The Consumer in Charge" pp. 29-77.
Required viewing:
- Camtasia session: "Brand Communities"
Suggested readings, podcasts, Camtasia presentations, and videos to select from
- Chapter 1: "Why the Groundswell and Why Now?" in Groundswell, pp.3-15.
- Chapter 6: "Web Video: The New, New Thing," in Digital Engagement, pp. 112-13.
- Video: "Privacy and Security in the Network Age," Wharton Professor Andrea Matwyshyn leads a discussion featuring Bruce Schneier (BT Counterpane), Fran Maier (TrustE), and Gerard Lewis (Comcast).
Michele,
ReplyDeleteGood start on your blog. I found your comments about blogging and Twitter interesting and relevant. Until I started preparing for this course, I thought the whole idea of the "social web" to be somewhat frivolous and relevant only to teenagers. I was very wrong. It has been extremely interesting to see what the class is writing on Twitter and in their blogs. We decided to not share the blog addresses of all the class members as yet since this is supposed to be a personal learning journal and we didn't want to bias people. We'll revisit the decision in a week or two.
I hope your reading and viewing are coming along. Looking forward to reading additional reactions from you.
Frank