Week 1 Material

Below is the material I would like to cover for Week 1:


Required reading:
•Always On: Chapter 1: "The Twenty-First Century Marketing Mix," pp. 1-27.


Suggested readings, podcasts, Camtasia presentations, and videos to select from
•Article: "Do You Trust This Face?" by Alex French, GQ, December, 2008.
•Video: "The Web and TV, a sibling rivalry," presentation by Peter Hirshberg, Silicon Valley
executive